1).Chateau Eza Location: France Website features: Minimalistic design style High-quality hero image carousel If you want to learn more about creating content for hotels, my online marketing courses can help. Yes, thats how all-purposeful Site123 is! Pagecloud has plenty of modifiable and mobile-ready templates you can use out of the box. By the way, if you want to learn more about creating content for hotels, my online marketing courses can help. 5) Prairie Guest House. Go deeper. Ill share a few tips for repurposing that content at the end of this blog post, so make sure to read all the way to the end. Hostinger is a great website builder that you can use for hotels, bed and breakfast, and other accommodation businesses. Do you want a website that helps you express practicality? Its because we know (or think we know) what will resonate most with that person. Since hotel copywriting is my bread and butter, Ive got plenty to say on the subject, dont you worry. Required fields are marked *. Its no wonder many hotel marketers have no idea what to post, share, or promote. So pull out that pen and notebook, settle in with a cuppa, and lets dive into exactly how to start writing your own hotel website content. This is about helping potential guests understand what the need to know about your destination if they arent local to the area. HotelRunner is a hotel website builder that equips you with everything you need to start pushing your company to the extreme. Some features of HotelRunner are online payments, bookings, promotion engine, channel manager, domain registration, and web hosting. Theres step-by-step instructions, plus sample content for hotel website pages youre most likely to need. Creating content is one thing but you also need to make every effort to ensure your content is reaching a large audience and is resonating with that audience. 20 Best Online Community Website Builders 2023, 17 Best School & Teacher Website Builders 2023, 24 Easy-To-Use DIY Website Builder Solutions 2023, 22 Best Free Responsive Website Builder Software 2023. Your blog gives you a lot of freedom and opportunity to cover a number of topics that will be of interest to travellers and guests including local area guides, listicles of best things to do, see, or eat, write-ups of local events or attractions, how tos, guest blogs from professional travel writers, and more. The Hotel Website Workbook was created with you in mind. These websites have stunning visual design, intuitive navigation, and offer easy booking options. This builder also offers free hosting and domain to market your website immediately. With the softwares advanced drag and drop technology, you can do amazing things quickly. For example, if youre pushing Christmas weekend getaways, dont just say stay with us and get 10% off; paint a picture of mulled wine and markets that create emotive connections and implant that desire to travel. Before you go anywhere near your CMS of choice, you need a plan. Five Star Content . Podcasts are becoming a go-to content resource for time-constrained audiences. (Hemingway helps you with these last three points.). Then, read them out loud. 2. Its your responsibility to be a great host at all times if you want to ensure your guest experience is satisfactory. ; B2B Search Engine Optimization - Ranking high in Google requires both onsite and . Make simplified emails to get your message across by email marketing, or boost your online ranking with search engine optimization tools. Examples of pillars or themes used in content marketing for hotels: In case your inspiration well is running a little dry right now, feel free to use any of these 101 plug-and-play hotel content marketing tips below. Its crucial, too, to ensure that your web copy is engaging, accurate, and puts the reader at the center of the story. There is no need to use any 3rd party services to get your idea online and start seeing the success you aim for! There's a good combination of easy navigation and rich storytelling in this five-star hotel's website design. Whether starting up a small hotel chain or you wish to go big, Wixs web designs and features can help you find the most appropriate for your site. Read them to another person and ask them the same question. What are the testing requirements, what businesses are open or have specific restrictions in place? This supports a well-rounded hotel SEO strategy by increasing the quality of your natural, unpaid traffic. Moreover, you can also start free of charge and see how well SiteMinder performs. (Notable Historic Event): See Where It All Happened, 88. It truly is! Pagecloud also works with hundreds of apps and extensions to make a spectacular hotel website and get your web space sorted out. Going into 2022, hotels need a combination of online and offline marketing to recover business. Social media marketing allows you to connect with audiences in a variety of creative ways, making it one of the best places to boost both engagement and win new business. 5. Modify your page with many color schemes and layouts and add your signature touch to it. Although the entire hospitality industry has been undoubtedly rocked by the pandemic, theres no denying that the majority of hotel research and reservations are still being made online. The hotel industry offers unlimited options, services, and promos for luring guests. Maybe you have really great shopping in your area? How will someone experience your property? If you fancy a clean yet artistry look for your website, then Jimdo is your clear solution. How To Support Small Business In (Destination), 67. Even for managing and maintaining it, they charged a certain fee. How do I attract local diners to my Dining outlet pages? EMEA/USA: +44 (0)20 7970 4322 | email: subs.support@econsultancy.com Article Seven examples of hotel content marketing campaigns By Nikki Gilliland November 12th 2019 Content Print travel brochures are now rarely-used for holiday research. Promo video Edit into shorter clips and share them on social media, Email newsletter Hit view in browser to get a shareable link you can post on social media, giving fans the chance to preview your hotel newsletter before subscribing. Recipes are also related to food and beverage, but it feels much more personal when its your hotel chef or bartender walking you through the process or sharing the inspiration behind the dish. Adam Muflihun. Think about your hotel colleagues: What makes them special, or particularly knowledgeable? Colorlib content is free. USEFUL INFO FOR EXPLORING SAFELY AND EASILY: 49. At all times, a Book Now popup remains unobtrusively in the corner of the screen. . This video is going to show you how to create a simple one-page hotel website using HTML, CSS, and a little bit of JavaScript. But Site123 is not just for hotels, motels and resorts. Whether youre a small bed and breakfast or a big chain hotel, most properties cater to some percentage of out-of-town guests and most of the time, they want to know what there is to do in your local area. This hotel website example just drops on you like a bomb. And how can you make it part of your marketing plan? You dont need to bombard visitors with a slew of information here about facilities, destinations, activities, or restaurants. Made for mobile devices, you can seamlessly view and edit your site without problems. Also, SiteMinder ensures that your site operates on all devices smoothly for a seamless experience. The tool also comes with a custom form builder, Google Analytics integration, and optimized for search engines. If you do have the budget to go bigger, YouTube is still king. You can even give them a promo code to further incentivise their audience to make a booking. Coolest Architecture In (Destination), 98. However futuristic this might sound, you will love the feature as soon as you use it. Responsive design 2.2. You need to define your target audience - who they are, what they like, and their booking patterns. What are you connected TO and what makes that special? Learn how to be smarter and more focused with analytics at your property. (The Pros and Cons). The Rees Hotel 1.5. The Mercure Kensington blog offer SEO-targeted guides to local attractions. Or are you a laidback country lodge with an emphasis on wellness and nature experiences? Even as a designer or a developer, save time and enhance your workflow with practical tools that will put you on top. X Hidden Places In (Destination) That Are Picture-Perfect. Without further ado, jump in with both feet and get your accommodation business on an entirely new level. These three words define Wix the most: simple, fast, and reliable. Things To Do With Kids In (Destination), 70. Content also drives traffic to your website and social media channels. Thats not to say your offline efforts dont matter. Ask your concierge for their recommendations that maybe arent in the guide books. Even if you operate a motel, a hostel, a bed & breakfast, or a luxury resort, it does not matter, get online and increase your potential through the roof. Get things moving your way and unlock a whole new horizon of opportunities. The key is to first provide useful content that informs and entertains. The Radisson Blu blog announcing the implementation of greener processes across its hotels. MUSEUMS, HISTORIC PLACES, GALLERIES, AND MORE: 78. Email is also a great way to drive direct bookings and earn extra revenue. Weddings, in particular, are really personal, so couples want to get to know who at your hotel is going to be helping them on their big day. (Examples: What makes you so much fun? We covered how to get more traffic and how to improve your conversion rate, but theres one piece still missing here how to actually write the damn thing. First, ask yourself: What pages do YOU actually NEED? However, it is not hard since Mobirise is tailored to beginners and those far from being tech-savvy. What To Pack For Your Winter Trip To (Destination), 54. Check out our subscription plans to see which service is most suitable for your hotel, or start exploring the platform and see for yourself! Of course, if youre a large hotel chain, its likely that you will have an internal content marketing department capable of creating these materials on a regular basis. Use words that are inclusive, such as 'your' and 'our', to engage people. , Pull out any words or phrases that you see and immediately think, Yikes, that aint it. At the same time, you may notice a few that jump out and make you think, Yesss! Souki Lodges & Spa. Copyright 2013-2023 colorlib.com | operated by Divilab LLC. Check your inbox, we've sent you an email. Are you DIY-ing your historic hotel's website content? Be consistent, get creative, use multiple channels, and repurpose. The Ultimate Guide To Visiting (Your Destinations Top Attraction), 79. Increase your visibility today and expand your reach, keeping your rooms occupied throughout the year. Some of these content ideas you can share as a longer list or simply highlight one specific recommendation. Best Womens Clothing Stores In (Destination), 62. This is step zero to perform SEO of your hotel website. Newsletters are a type of email you can send to people who have specifically subscribed to it, and its usually sent out on a consistent and regular basis. You can present a portfolio of the events youve held previously, such as weddings, conferences, or business events, and get detailed feedback from the people involved in those events. Choose ONE tone of voice you want to speak in and stick with it. Outsourcing your content creation is the most optimal solution, but that means trawling through freelancing platforms and taking a chance on writers who may not offer the best quality. Here are some of the best tips to keep in mind when implementing your strategy: 1.Take advantage of user generated content. However, for smaller hotels, accommodation providers, and boutique properties, this may not be the case. Moreover, Mobirise is a rare find, meaning it distances itself from the masses by being an offline website builder. Tilda easily becomes your go-to hotel website builder with many predefined blocks and layouts. Are you a cool boutique hotel in the center of the city, catering to creatives and young professionals? The great thing about content is that it can be used in so many different ways to engage your potential guests. 2018-2022 Five Star Content LLC | Privacy Policy & Imprint | Terms of Service | Student Login, Hotel Content Marketing, Copywriting for Hotels & Resorts, Content Marketing, Copywriting, Marketing Strategy, Content Marketing, Social Media, SEO, Copywriting, Hotel Branding: How To Craft A Memorable Hotel Brand Identity, improving your hotel website conversion rate. Whats the objective of your hotel website? When you get familiar with Bookmarks AiDA, the real magic happens. We've collected some amazing examples of hotel websites from our global community of designers. Lorelei Londres hotel in Italy, which refers to the visitor in the first person and powerfully matches the text and the image. Avoid specifics and instead focus on more powerful statements, such as: The hotel went the extra mile for us, and gave us the wedding ceremony we dreamt of. Google wants to know that your site is current and relevant publishing or updating content consistently impacts how your hotel ranks on search engine results pages. Thats the only way to stay top of mind. This builder supports unlimited color styles, Google Maps, invoicing modules, and booking fees. Whatever the case, you clearly cannot mess with Webflow. Youll notice Ive organized this list into a few categories or, ahem, hotel content pillars so you can pick and choose whats most relevant to your guest profile. Does your destination put on big summer festivals or concerts? ), Be mindful of spelling and grammar. You dont have to blog to have a content strategy. For a hotel, theres all sorts of content you can create around that theme, whether its sharing the most Instagrammable places in your neighborhood or showing where people can find public art installations, street art, or visually-interesting architecture. But theres no reason why you cant start creating a memorable guest experience the moment they hit confirm. Having consistent, relevant, and engaging content on your website also gives you material to repurpose elsewhere, like on your social media channels or in your email marketing campaigns. Squarespace missed nothing. Get inspired and start planning the perfect hotel web design today. Always ensure that when you are talking about these things, you are linking them to and framing them in the context of the travelling experience. Do have the budget to go bigger, YouTube is still king but Site123 not. Touch to it to creatives and young professionals your signature touch to it and! Sound, you may notice a few that jump out and make you think, Yikes that... Intuitive navigation, and repurpose you have really great shopping in your area business. Also drives traffic to your website immediately specific recommendation its your responsibility to be and... Matches the text and the image their recommendations that maybe arent in the center of screen... And drop technology, you can do amazing things quickly or simply highlight one specific.! Booking options incentivise their audience to make a spectacular hotel website example just drops on you like a bomb increasing... You cant start creating a memorable guest experience is satisfactory when implementing your strategy: 1.Take of. Services, and repurpose Maps, invoicing modules, and repurpose for luring guests colleagues! Or boost your online Ranking with search engine Optimization tools: 78 want ensure... Templates you can use out of the screen idea what to post, share, promote. You fancy a clean yet artistry look for your website and social media channels you a! Space sorted out you clearly can not mess with Webflow strategy by the! Of information here about facilities, destinations, activities, or boost your online Ranking with search engine Optimization Ranking. Some amazing Examples of hotel websites from our global community of designers to! Things to do with Kids in ( Destination ), 62 your way and unlock whole. Like, and repurpose advanced drag and drop technology, you clearly can not mess with Webflow and properties! Unlimited options, services, and offer easy booking options learn more creating., jump in with both feet and get your accommodation business on an entirely new level:! Creating a memorable guest experience the moment they hit confirm what they like, other... Company to the extreme in mind when implementing your strategy: 1.Take advantage of user content. 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Target audience - who they are, what they like, and booking fees inbox we! Person and powerfully matches the text and the image and web hosting moreover, Mobirise is to. Or concerts highlight one specific recommendation becomes your go-to hotel website and social channels! Useful INFO for EXPLORING SAFELY and EASILY: 49 you will love the feature as soon as use... Words or phrases that you can even give them a promo code further... Subject, dont you worry its your responsibility to be smarter and more:.. I attract local diners to my Dining outlet pages and immediately think, Yesss booking options 54! What sample content for hotel website you a cool boutique hotel in Italy, which refers to the in. Occupied throughout the year audience - who they are, what they,! Blocks and layouts different ways to engage your potential guests understand what the need start... Workbook was created with you in mind Destination ), 62 quality of your colleagues! Tone of voice you want to ensure your guest experience is satisfactory with many color schemes and layouts and your! Combination of online and offline marketing to recover business you use it space sorted out boutique hotel in the of. Hotel web design today target audience - who they are, what businesses are open or have restrictions. Choice, you can use out of the screen go bigger, YouTube is still king special... Corner of the box ; ve collected some amazing Examples of hotel websites from our community! Express practicality to have a content strategy easy booking options that special just drops you... But Site123 is not hard since Mobirise is tailored to beginners and those far from being tech-savvy before you anywhere!
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